The WHOOP UCI Mountain Bike World Series will be available to Canadian viewers via the FloSports cycling streaming platform - FloBikes. The move is great news for race fans in one of mountain biking’s spiritual homes.
Canadian Elite athletes had a superb season last year, particularly amongst the Gravity rounds. Jackson Goldstone (Santa Cruz Syndicate) was the only Elite male to score two wins in the UCI Downhill World Cup, Finn Iles (Specialized Gravity) held the overall leaders jersey in the same competition and Gracey Hemstreet (Norco Factory Racing) had a breakthrough Elite season. In the UCI Enduro World Cup, Squamish’s Rhys Verner (Forbidden Synthesis) scored his debut win whilst Jesse Melamed (Canyon CLLCTV) was narrowly pipped to the overall title by Yeti Fox Racing Shox’ Richie Rude. FloSports was founded in 2006 and delivers live events, award winning original content, always-on social experiences, and comprehensive sports data solutions to passionate and underserved sports communities interested in more than 25 different sports. Its FloBikes vertical is tailor-made for today's cycling fan, reaching them across the globe.
The opening round of this season’s Endurance side of the WHOOP UCI Mountain Bike World Series takes place in Mairiporã, Brazil from 12-14 April. The Gravity competition will get underway in Fort William, Scotland from 3-5 May with the season finale of the 2024 WHOOP UCI Mountain Bike World Series returning to Mont-Sainte-Anne, Canada in October (4-6), where this year’s ultimate Downhill and Cross-country champions will be crowned. In addition to Mountain Bike, Flosports will also provide fans with streaming access to the greatest number of live cycling races across all disciplines of any platform. Covering nearly 200 cycling events with nearly 450 stages of live cycling, all the world’s biggest road races will be featured for streaming including the Giro d’Italia, Tour de France, La Vuelta, Strade Bianche, the UCI World Championships and more. Every race from the UCI Track Champions League will also be available.
Trojan Paillot, SVP Sports Rights Acquisitions and Syndications at WBD Sports Europe, said:
We are delighted to partner with FloSports to leverage our unrivalled global rights portfolio to provide mountain bike fans in Canada with access to every single race from the WHOOP UCI Mountain Bike World Series. Our world-class production and cycling expertise coupled with the accessibility and reach of the FloSports platform in Canada is an incredibly powerful proposition for consumers. We know Canadian cycling fans will enjoy the benefits of having the entire WHOOP UCI Mountain Bike World Series as well as an unrivalled selection of other cycling events in one place.
Ryan Fenton, Director of Global Rights and Acquisitions at FloSports, added:
Combining this WBD Sports portfolio with ours provides cycling fans the ultimate destination to view the world’s very best races all in one place - there’s no need to go anywhere else. It also advances our mission to grow the sport as we make FloBikes the ultimate authority in cycling.
To catch all the 2024 WHOOP UCI Mountain Bike World Series action, fans in Canada should subscribe to FloSports and register for either an annual or monthly pass.
