SHAPING THE FUTURE OF MOUNTAIN TERRITORIES
Mountain biking is part of the future of the mountains - and therefore shares responsibility for their future. Through the WHOOP UCI MTB World Series, we aim to protect outdoor ecosystems, strengthen local communities and ultimately build a lasting legacy.
MORE THAN A COMPETITION
The WHOOP UCI MTB World Series is not just a sporting event. It is a platform that shapes how mountain territories are used, experienced, and sustained. We connect riders, organisers, partners and fans to drive positive impact.
We promote cycling as a powerful driver of:
• Health & well-being
• Active, low-carbon mobility
• Behaviour change
Our responsibility is twofold: reduce what we control, and amplify what cycling makes possible.
OUR APPROACH
PRAGMATIC. CONSISTENT. IMPROVING.
We aim to take a pragmatic approach, starting with being honest and clear on where we are now, our starting point. Then focusing on the actions we can take, looking at what can be scaled and improved. We celebrate progress and share success to inspire the entire MTB ecosystem.
The WHOOP UCI MTB World Series acts as a central platform to align stakeholders, amplify initiatives and activate impact across host territories, LOCs, teams, riders, partners and of course the sports' fans. All united under one shared visual.
TRAIL STEWARDSHIP
FROM RIDING TRAILS TO STEWARDING ECOSYSTEMS
We want to work with our local venues to protect, maintain, and regenerate the trails and ecosystems that host the series, focusing on trail maintenance, encouraging responsible use of natural environments, education and waste management. The goal is to support all host venues to deliver at least one Trail Stewardship action.
OUTDOOR COMMUNITIES
MTB AS A DRIVER OF LOCAL VITALITY
Our ambition is to ensure the series contributes positively to the social and economic vitality of mountain territories, through jobs & youth development, supporting on initiatives that encourage female & junior participation, promoting inclusive access to riding and working with local venues to improve public accessibility. The goal is to support all host venues to deliver at least one community or inclusion initiative.
LEGACY AWARD
The MTBWS Legacy Award is a programme designed to embed sustainability into the culture of elite MTB. It aims to recognise impactful initiatives, share best practices, encourage innovation and leadership; as well as inspire the entire MTB ecosystem. More information coming soon.
Every ride leaves a mark.
Every action builds a legacy.
