Shaping the future of mountain territories
Mountain biking is part of the future of the mountains - and therefore shares responsibility for their future.
Through the WHOOP UCI MTB World Series, we aim to:
Protect outdoor ecosystems
Strengthen local communities
Build a lasting legacy
More than a competition
The WHOOP UCI MTB World Series is not just a sporting event.
It is a platform that shapes how mountain territories are used, experienced, and sustained.
We connect riders, organisers, partners and fans to drive positive impact.
We promote cycling as a powerful driver of:
Health & well-being
Active, low-carbon mobility
Behaviour change
Our responsibility is twofold: reduce what we control, and amplify what cycling makes possible.
Our Approach
Pragmatic. Consistent. Improving.
We take a pragmatic approach:
Start where we are
Focus on action
Scale what works
We celebrate progress and share success to inspire the entire MTB ecosystem.
The Championship as a Platform
The WHOOP UCI MTB World Series acts as a central platform to:
Align stakeholders
Amplify initiatives
Activate impact
Across:
Host territories
Local organisers
Teams & riders
Partners
Fans
All united under one shared framework:
“Leave No Trace. Leave a Legacy.”
Trail Stewardship
From riding trails to stewarding ecosystems
Ambition
Protect, maintain, and regenerate the trails and ecosystems that host the series.
Focus areas
Trail maintenance & restoration
Responsible use of natural environments
Education & awareness
Waste & water management
Key goal
100% of host venues delivering or supporting at least one Trail Stewardship action.
Outdoor Communities
MTB as a driver of local vitality
Ambition
Ensure the series contributes positively to the social and economic vitality of mountain territories.
Focus areas
Jobs, skills & youth development
Female & junior participation
Inclusive access to riding
Public accessibility & welcome standards
Key goal
100% of host venues supporting at least one local community or inclusion initiative.
MTB Series Legacy Award
A programme designed to embed sustainability into the culture of elite MTB.
It aims to:
Recognise impactful initiatives
Share best practices
Encourage innovation and leadership
Inspire the entire ecosystem
Awarded annually at the end of the season.
A framework built to last
Our strategy is designed to be:
Clear and structured
Scalable across all events
Credible for mountain territories
Flexible for stakeholders
Focused on long-term legacy
Key targets
100% host venue engagement
Active stakeholder participation
Annual reporting and knowledge sharing
Every ride leaves a mark.
Every action builds a legacy.
