The WHOOP UCI Mountain Bike World Series, promoted by WBD Sports, marked Earth Month by spotlighting some of the key initiatives that form part of its 2025 Corporate Social Responsibility (CSR) strategy.
As part of its ongoing commitment to sustainability, Warner Bros. Discovery (WBD) Sports has signed the UCI Climate Action Charter. Every April, over 190 countries come together to celebrate Earth Month — a global moment dedicated to raising awareness and driving action to protect our planet. At its core, Earth Month is a call for reflection and change: a time to spotlight environmental challenges, inspire individuals, communities, and organisations to act.
To mark the occasion this year, the WHOOP UCI Mountain Bike World Series and its global promoter, Warner Bros. Discovery (WBD) Sports Europe, are proud to highlight some of the key initiatives that will form the foundation of their Corporate Social Responsibility (CSR) strategy in 2025.
UCI CLIMATE ACTION CHARTER
As a long-standing partner of the Union Cycliste Internationale (UCI), WBD Sports has officially signed the UCI Climate Action Charter, marking a significant milestone in its ongoing commitment to environmental responsibility and sustainable development across the sport and its Events business. By aligning with the Charter, WBD Sports reinforces its dedication to reducing its environmental footprint while championing the bicycle as a powerful symbol and instrument of climate action.
The Charter outlines a series of key commitments, including the measurement and reporting of emissions linked to WBD Sports’ activities and events, the adoption of science-based reduction targets, a transition towards renewable energy wherever possible, waste reduction through circular economy principles, the implementation of sustainable procurement practices, the prioritisation of low-carbon transport solutions, and the protection of biodiversity.
This pledge reflects WBD Sports’ dedication to driving meaningful change across its operations and contributing to a more sustainable future for the sport.
TRACKING IMPACT WITH OXYGEN SOLUTIONS
WBD Sports will also be partnering with Oxygen Solutions (formerly known as 261PI), one of the two service providers which in 2023 helped the UCI launch the UCI Sustainability Impact Tracker, the first online platform designed to help cycling stakeholders measure and understand their environmental and social impact.
Oxygen Solutions will assess and monitor the impact of WHOOP UCI Mountain Bike World Series events across key areas such as waste management, sustainability practices, and diversity and inclusion.
Four rounds of the series (Saalfelden Leogang in Salzburgerland, Val di Sole in Trentino, Les Gets in Haute Savoie and Mont-Sainte-Anne) will benefit this season from a tailored framework designed to support and enhance their environmental, social, and governance (ESG) efforts. As a result, Oxygen Solutions will provide detailed reports to stakeholders including local organisers, partners, and host regions, offering valuable insights to drive continuous improvement.
SUSTAINABILITY TAKES ROOT IN ARAXÁ
As part of its ongoing commitment to sustainability, WBD Sports actively encourages all event stakeholders to take meaningful action — from small everyday changes to large-scale initiatives — that contribute to lasting environmental impact.
In this spirit, and during the opening rounds of the 2025 WHOOP UCI Mountain Bike World Series in Araxá, Minas Gerais (Brazil), WBD Sports participated in a tree-planting campaign led by the Local Organising Committee and the City of Araxá with support from the Planning and Sustainable Development Institute (IPDSA), the Araxá Cycling and Adventure Sports Association (ACEAA), and the local non-profit Casa do Pequeno Jardineiro.
The number of trees planted was determined through a technical assessment of emissions, factoring in everything, from air travel to local event logistics. In 2024, Araxá’s debut year on the WHOOP UCI Mountain Bike World Series calendar, 1,000 native trees were planted in a partnership with Projeto Plantar — setting a strong precedent for continued environmental action.
Representatives from the WHOOP UCI Mountain Bike World Series management team — including Simon Burney (Head of Sport for Cycling Events at WBD Sports) — joined riders Alex Malacarne (Brazil), Gustavo Xavier (Brazil), Catalina Vidaurre (Chile), Ignacio Gallo (Chile) and Agustín Durán (Argentina) in supporting this initiative.
“Our goal was to ensure the WHOOP UCI Mountain Bike World Series left a legacy. This is just one of several actions that show the event goes beyond competition. It inspires, transforms, and plants the seeds of the future,” said Rogério Bernardes, local organiser of the WHOOP UCI Mountain Bike World Series in Araxá.
Chris Ball, Vice President of Cycling Events at WBD Sports, said: “We commend the efforts of our Local Organising Committees for embracing and driving sustainability, and we are proud to support and take part in initiatives like this — turning climate commitments into concrete, on-the-ground impact.
“Our commitment to sustainability within the WHOOP UCI Mountain Bike World Series continues to grow, marked by two major milestones: the signing of the UCI Climate Action Charter and our partnership with Oxygen Solutions. Through these collective efforts, we aim to drive meaningful, lasting change — within the sport and beyond.”
David Lappartient, UCI President, said: “The UCI is delighted to welcome WBD Sports as our newest UCI Climate Action Charter signatory. Our objective when we launched the Charter in 2022 was to unite cycling’s stakeholders to reduce our sports’ emissions and support the global fight against climate change. It is fantastic to see WBD Sports implement its ambitious CSR strategy, embedding sustainability into the delivery of the WHOOP UCI Mountain Bike World Series.”
In 2024, the Events division of WBD Sports Europe achieved a prestigious ISO20121 certification, which approves the structured framework that sees sustainability integrated into every aspect of its event management practices, with the aim of reducing the environmental and social impact of the large-scale international events that are promoted while maintaining their economic viability.
