The global French company Motul is presented as the new Official Partner of the UCI Mountain Bike World Series for the 2024 season. This is the result of its ambitious growth plan in the bike care segment and the shared passion for fan engagement between Motul and the series.
Founded in 1853, Motul has a strong heritage in the industry stretching back over 170 years. The brand has built an impressive global reputation and is known for its high-quality products, competitive spirit and innovation. The company produces high-performance lubricants, maintenance and care products, sold across 160 countries in the world and is the official supplier to some of the most demanding sport disciplines and its manufacturers.
As part of a three-year agreement with Warner Bros. Discovery Sports Europe, promoter of the championship, Motul will transfer its product expertise in maintenance and lubrication to develop a special product line, endorsed as an Official product of the series.
Motul joins Vittoria, Oakley and GoPro as Official Partners of the UCI Mountain Bike World Series.
Last month, Warner Bros. Discovery Sports (WBDS) and the UCI unveiled its calendar for the 2024 UCI Mountain Bike World Series season with events set to take place in 10 different countries spanning Europe, North America and South America. The season starts on 12 April with back-to-back race weekends in Mairiporã, Araxá and Minas Gerais, in Brazil.
2024 will be the second season in an eight-year partnership between the UCI and WBD, which sees WBD Sports assume responsibility for the broadcast, promotion, and organisation of the UCI Mountain Bike World Series.
Chris Ball, VP of Cycling Events at Warner Bros. Discovery, said:
To be able to welcome a brand with the esteem that Motul enjoys as an Official Partner is a real coup for the series. There are clear common synergies between the brand values of what the UCI Mountain Bike World Series stands for and Motul and we are delighted to partner with them from the 2024 season alongside our other valued partners.
Olivier Montange, Chairman of Motul’s management board said:
Joining the UCI Mountain Bike World Series family of partners is a new major step in Motul’s strategy to grow on the bike care market. This partnership engraves the commitment we make to the community to become a reference for bike care products supplying high quality products through easy to use and clean formulas to protect our playground.
