The French equipment brand signs five-year deal as the Official Bicycle Shoe Supplier and also becomes the official partner for its home UCI World Cup round of Les Gets, Haute-Savoie (France)
Warner Bros. Discovery (WBD) Sports Europe and Mavic are proud to confirm a new five-year agreement for the WHOOP UCI Mountain Bike World Series.
The historic French apparel and equipment manufacturer becomes an official supplier of the WHOOP UCI Mountain Bike World Series as the Official Bicycle Shoe supplier, as well as an Official Partner for the UCI World Cup round in Les Gets, Haute-Savoie (France).
Founded in Lyon, France, and now based in Annecy, Mavic has been at the forefront of cycling innovation for over 135 years. Best known for its pioneering bicycle wheels, the brand meticulously designs its products in the heart of the French Alps, reflecting a deep commitment to performance and innovation. Instantly recognisable by its distinctive style and iconic yellow-and-black colours, Mavic embodies excellence in the cycling world.
Its passion for innovation is evident in every wheel spun and every piece of gear worn, with products distributed worldwide. From the racetrack to open roads and rugged trails, Mavic boldly transforms the cycling experience.
Thanks to their innovations and designs validated by hundreds of hours of laboratory, wind tunnel, and field testing, their products have proven their ability to withstand the extreme demands and constraints of the extreme speeds reached by professional athletes, powering them to prestigious international and Olympic titles across multiple formats and disciplines.
The new partnership sees Mavic strengthen its dedication to mountain biking and the global riding community.
Chris Ball, Vice President of Cycling Events at WBD Sports, said: “A true symbol of innovation and performance, Mavic’s cutting-edge equipment is recognised as a benchmark in the sport. It remains one of the most influential brands in mountain biking, continuing to shape the sport’s greatest moments.
“The new five-year partnership with WBD Sports brings together the pinnacle of mountain biking competition – the WHOOP UCI Mountain Bike World Series – and in Mavic, one of the sport’s most iconic pioneers.”
Alberto Morgando, CEO of Mavic: "By joining forces with WBD Sports as an official partner of the WHOOP UCI Mountain Bike World Series, Mavic reaffirms its deep-rooted passion for mountain biking and competition, both integral to our DNA. This partnership presents a unique opportunity to amplify the presence of our iconic yellow brand, particularly through WBD Sports' dynamic activations and cutting-edge digital solutions. These innovations will bring us closer to the fans, allowing us to share the thrill of the sport in new and engaging ways. We are proud to contribute to the global growth of this spectacular discipline and to strengthen our connection with the mountain biking community worldwide."
The 2025 WHOOP UCI Mountain Bike World Series began last weekend in Araxá, Minas Gerais (Brazil), with the first of 16 rounds. The action continues in Brazil next Friday and Saturday, with the UCI Cross-country Short Track World Cup taking centre stage on April 11, followed by the UCI Cross-country Olympic World Cup on April 12, wrapping up this exciting opening double-header.
Live and on-demand coverage of every race is available through WBD’s channels and platforms including Eurosport (Europe) and TNT Sports (UK & Ireland) with streaming on Max and discovery+, as well as around the world through WBD’s broadcast partners. More information on where to watch the WHOOP UCI Mountain Bike World Series this weekend is available here.
