© WBD Sports Events Limited. 2026
MTB World Series
Article - 15 Jan 24
Downhill

Intense Factory Racing line-up announced

The heritage-soaked Gravity brand returns for 2024 after a busy off-season with some notable signings and some intriguing omissions.

Intense Factory Racing (IFR) have announced their line up for the 2024 UCI Downhill World Cup. The brand, so synonymous with downhill racing, have confirmed that Joe Breeden, Louise Ferguson, Oscar Griffiths and Ryder Lawrence will race for them this year. Aaron Gwin had already announced that he was leaving the squad but big question marks remain around where Dakotah Norton will be plying his trade this season.

The IFR elite charge will now be led by the UK’s Breeden (24) and Ferguson (27). The former has been on Intense bikes since his pro debut for the UK Saddleback team whilst the latter is a new signing having competed last season for Continental Nukeproof. Her standout result came at the UCI World Championships Glasgow where she placed fourth at Fort William.  

When I found out that the IFR team was finishing under the ownership of Aaron Gwin, I saw the opportunity to take on a new responsibility. I wanted to put a team in place that not only fitted my racing needs but also gave a platform for other riders to perform at their best, and provide the most value possible to the brands that are supporting us. The vision for the team is to offer an environment for personal growth, a place where we develop people and craft riders, providing a platform for champions to form.  

Joe Breeden 

Oscar Griffths (17) is a highly-rated UK Junior rider who previously competed under the Resolute Racing banner. Ryder Lawrence is one of the most decorated young riders to emerge from the competitive US national ranks and will be making the step up to UCI Mountain Bike World Series level for the first time in 2024. His father, Randy, competed for Intense in the late 1990’s.  

At the helm will be Olly Morris whilst Jon Stout will head up their mechanics. Intense Cycles founder, Jeff Steber expressed his excitement regarding the upcoming season: 

This year’s team reminds me of why I started INTENSE, and it feels like history is coming full circle after 30 years. The relaunch of the M1 combined with the introduction of a fresh, new IFR program combines old traditions with new possibilities. Joe has ridden INTENSE since his early days as a Junior. Ryder and Oscar are both very promising Juniors. Add to that the team’s exciting return to the Women’s Elite field with the super-talented Louise Ferguson. With such a great group, on a completely re-designed race rig, it’s bound to be a nail-biter of a season!

Jeff Steber, INTENSE Founder and CEO 

The question of where both Aaron Gwin and Dakotah Norton will be racing this season remains. Norton stormed to a second place in Loudenvielle-Peyragudes last year, won the Fox US Open of Mountain Biking and scored another podium in Snowshoe, WV.  

Stay tuned to our Team Changes story for all the latest rider moves and team news as we get ready to get the Gravity season back underway in Fort William 03 – 05 May.  

Share

Latest news

Article
08 Mar 26
From Commitment to Change: WBD Sports Drives Historic Progress for Women’s Mountain Bike On International Women’s Day
Short Track
Cross-Country
Downhill
Enduro

On International Women’s Day, WBD Sports highlights how its Women in Mountain Bike initiative is turning long term commitment into concrete action. Through structural, sporting and educational initiatives, the programme continues to drive meaningful progress towards greater gender parity across the WHOOP UCI Mountain Bike World Series.

Article
26 Feb 26
A Deeper Dive into the 2026 Endurance Season
Short Track
Cross-Country

20 Endurance teams have secured WHOOP UCI Mountain Bike World Series status, guaranteeing their participation across all nine rounds of the 2026 UCI Cross-country World Cup, including Cross-country Olympic (XCO) and Cross-country Short Track (XCC). We take a closer look at who will be racing for each team and highlight the key riders to watch this season.

Article
25 Feb 26
Evie Richards and Lachlan Stevens-McNab feature in New Documentary: The Cycle
Short Track
Cross-Country
Downhill

Brand-new documentary, The Cycle, follows five riders across different cycling disciplines and career stages, including WHOOP UCI Mountain Bike World Series stars Lachie Stevens McNab and Evie Richards.

Social

Get your MTB daily bread
YouTubeFacebookTwitterInstagramTikTok

Don't miss out

Sign up for latest news now
Series partner
WHOOP
Main partners
MONSTER ENERGYMichelinShimano
Official Partners
MotulSCOTT Rockshox
Official Suppliers
FacomGoProCommencalMavic
Brought to you by
UCIWarner Brothers Discovery Sports