Michelin has a long and storied history in mountain biking, so it made perfect sense when the iconic French manufacturer became a major, long-term partner of the WHOOP UCI Mountain Bike World Series in 2024.
But the world’s premier mountain biking racing contest is much more than an activation and marketing opportunity for the world’s leading tyre manufacturer. In fact, each of the race rounds acts as a test bed, where it ideates, creates, and refines its products over the cut-and-thrust nature of a race weekend.
Its partnership with Origine Racing Division is a prime example of this relationship. The newly launched team worked closely with Michelin throughout the season, developing a range of cross-country tyres that were put through their paces by up-and-coming talent, such as Mathis Azzaro.
The results speak for themselves too – Azzaro finishing fourth and seventh in the XCO and XCC standings overall in 2025, recording six podium places along the way and a bronze medal at the 2025 UCI Cross-country Short Track World Championships.
Here, Michelin’s racing program manager Vincent Ledieu explains how the partnership with a UCI Mountain Bike World Series Team led to the development of new race-focused cross-country prototypes.
THE ORIGIN OF THE PARTNERSHIP
Michelin has been an ever-present at the pinnacle of mountain biking since the sport’s early days, so it was an obvious choice when Origine Racing Division founder Maxime Marotte was looking for a tyre partner to help elevate his new outfit to the top level.
“In 2024, Maxime Marotte decided to create his own team after many successful years competing at the highest level in Olympic Cross-Country,” says Vincent Ledieu. “At Les Gets, we were shown the first outline of this ambitious project, and Maxime confirmed to us at Mont-Sainte-Anne, in the Michelin truck, that the team would be launched.
“Maxime told us about an exciting roster of riders full of potential. The Origine team also announced that their goal is to develop top-level equipment (bike, drivetrain) as well as young talent (such as Mathis Azzaro).”
A PERFECT FIT
Marotte’s ambitious project struck a chord with Vincent Ledieu, and it matched Michelin’s own development-focused goals.
“Our mission at the highest level of competition is to meet the needs of our teams through continuous development of our tyres,” he says. “Competition is a laboratory for Michelin, and our teams are our partners for developing, thinking outside the box, and testing technologies all year long, across several continents.
“Maxime came to know Michelin well when he was racing for the BH team. It was during those years that he experienced this ‘development program’, and that is certainly why he thought of us.”
A STRONG START
Michelin wasted no time and delivered prototypes featuring new designs and casings to the team and its riders during the 2024-25 off-season. There has been constant dialogue ever since, with feedback helping to refine the tyres at every stage of their development.
“Three tread patterns have been tested, validated, and used in UCI World Cup races. The team has also tried different casing variants and tread compounds,” says Vincent Ledieu.
“After a year of intense riding, we have jointly validated a strong-yet-lightweight casing for the most demanding XCO races. A compound has also been approved that offers a good balance between pedaling efficiency and grip in wet and muddy conditions. In addition, we now have a new portfolio of tread designs to give the team the best possible tools to adapt to the terrain and weather conditions they may encounter throughout the season.”
But the process isn’t limited to the current range of cross-country tyres, and it’s a continuous development cycle that will influence designs and trends for years to come.
“A year of work and technical feedback not only allows us to validate technologies, it also lets us plan ahead,” he explains. “We have already identified improvement areas in our design to give the team better chances in certain conditions. For example, performing well in Short Track is increasingly important for starting the XCO race on the front row, naturally increasing the chances of fighting for a podium. This is why, in 2026, we will work on tyre solutions that allow even better performance in XCC events and in XCO races with less technical terrain.”
FUTURE GOALS
Origine Racing Division is clearly just getting started, with riders like Mathis Azzaro and Martina Berta targeting even greater things in 2026. And Michelin will be with the team every pedal stroke of the way, helping them achieve their ambitious targets.
“Michelin wants to continue developing and collaborating with the Origine team to give them an even greater chance of reaching their podium goals in 2026,” says Vincent Ledieu. “The Origine team is one of the pillars of our ambition to provide our customers with top-level cross-country tyres. Follow the team, follow us at the UCI World Cups, and you’ll discover for yourself what we’re working on.
“But above all, we are looking forward to seeing our team shine in the races and reach podiums throughout the season. The consistent performance of the Origine team and its steady rise throughout the 2025 season give us hope for great results in 2026 – our shared goal is to win.”
