Warner Bros. Discovery (WBD) Sports Europe and GOBIK are proud to confirm a new long-term partnership, naming GOBIK an Official Supplier of the WHOOP UCI Mountain Bike World Series for the three next seasons.
The Spanish cycling clothing brand joins the WHOOP UCI Mountain Bike World Series as the Official Technical Apparel Supplier across all UCI Cross-country Short Track (XCC) and UCI Cross-country Olympic (XCO) World Cup events. Cross‑country is defined by intensity, explosiveness, endurance and technical skill, values that strongly resonate with how GOBIK positions itself as a brand.
Beyond its visibility as Official Supplier, the partnership will come to life through a dedicated activation designed to create a direct connection between elite sporting performance and the fan community. At every UCI Cross-country World Cup round, fans will be invited to elect the ‘Best XC Riders of the Event’. Throughout live broadcasts of the Elite races, viewers will be prompted to scan an on-screen QR code and vote for their standout rider of the weekend - across both the men’s and women’s fields - via WHOOP UCI Mountain Bike World Series’ official platforms. Performances in both XCC and XCO will count, with voting remaining open until the final moments of the race, blending on-track action with real-time digital engagement.
At the end of each event weekend, the two winning Elite riders will be rewarded with a bespoke WHOOP UCI Mountain Bike World Series x GOBIK jersey, specifically designed for that round, and complemented by a prize purse.
In addition, one participating fan will win a signed replica jersey from the Best XC Riders of the Event, further strengthening the connection between athlete, brand and community.
All jerseys will form part of a special limited-edition collection celebrating the WHOOP UCI Mountain Bike World Series, alongside additional technical apparel. These collector’s items will be available for fans to purchase on-site at every round within the fan zone, as well as on GOBIK’s official website.
Alberto García, co-founder of GOBIK, stated: “For us, this long-term collaboration is much more than an agreement: it is a way to continue supporting a sport that is part of our DNA. We want to be where the highest level of mountain biking happens, bringing innovation and building a real connection with its entire community.”
Chris Ball, Vice President of Cycling Events at WBD Sports, said: “We’re thrilled to welcome GOBIK on board as an Official Supplier of the WHOOP UCI Mountain Bike World Series for the coming seasons. GOBIK has been part of the mountain bike community for many years, supporting and outfitting teams across the UCI World Cup circuit for almost a decade. It’s fantastic to see them extend their involvement in the sport, and we’re especially excited about this new activation, which will allow us not only to spotlight standout riders at every round, but also to put fans at the heart of the experience by giving them a voice in the process, strengthening the connection between the Series and its global audience in what we’re calling the year of the fan.”
Currently, GOBIK outfits four of the 20 WHOOP UCI Mountain Bike World Series teams set to contest the full Endurance season this year: Cannondale Factory Racing, Wilier Vittoria Factory Team, Mondraker Factory Racing and Bixs Race Team. This alliance with the WHOOP UCI Mountain Bike World Series reflects GOBIK’s ambition to further expand its international footprint and consolidate its position within the mountain bike ecosystem.
GOBIK’s journey with the WHOOP UCI Mountain Bike World Series gets underway this weekend with the season opener in MONA YongPyong, South Korea – marking the return of the UCI Mountain Bike World Cup to Asia for the first time in 25 years.
