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MTB World Series
Article - 26 Jun 24
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FACOM JOINS FORCES WITH THE WHOOP UCI MOUNTAIN BIKE WORLD SERIES

FACOM partners with the WHOOP UCI Mountain Bike World Series to bring its expertise and durable tools to the cycling world.

FACOM, a leading manufacturer of hand tools, is proud to announce its partnership with the WHOOP UCI Mountain Bike World Series. The French brand, which embodies the values of innovation, precision, and reliability, brings its expertise and durable tools to the cycling world. This collaboration reflects a shared passion for performance, which is a key factor in the greatest victories.

For over 100 years, FACOM tools have been the instruments of choice for skilled professionals in the most demanding technical industries. Delivering the quality expected from a premium French brand, FACOM tools support technicians and mechanics at the forefront of invention and innovation.

Already an Official Supplier to the WHOOP UCI Mountain Bike World Series, FACOM is now advancing its commitment by becoming an Official Partner for the upcoming iconic French rounds over two weekends in the Haute-Savoie region.

The two-wheeled action in Haute-Savoie comprises three rounds: the UCI Enduro & E-Enduro World Cup in Combloux from June 28 to 30, the UCI Mountain Bike Marathon World Cup in Megève the same weekend, and the UCI Cross-country Olympic, Short Track, and Downhill World Cups in Les Gets from July 4 to 7. Additionally, FACOM will shine as the Event Presenting Partner of the WHOOP UCI Mountain Bike World Series in Loudenvielle - Peyragudes, hosting rounds of the UCI Downhill, Enduro and E-Enduro World Cups a few weeks later.

Olivier Catheland, FACOM’s Marketing Director in France, stated:

Through our support of the WHOOP UCI Mountain Bike World Series, FACOM reaffirms its commitment to the world of cycling, which is environmentally conscious and promotes active mobility. This is a new milestone for the brand, which also shares the values of high-level cycling competition: performance, endurance, and durability. Wherever there is a need for absolute precision and the highest quality tools, you will find FACOM.

Chris Ball, Vice President of Cycling Events at Warner Bros. Discovery Sports Europe, said:

True to its commitment to high-level sport, we are delighted to elevate our partnership with FACOM. Their dedication to innovation, precision, and sustainability are the perfect match for the WHOOP UCI Mountain Bike World Series. We look forward to their increased presence at the upcoming French events in Haute-Savoie and Loudenvielle- Peyragudes, enhancing the experience for teams, athletes, and fans alike. FACOM's tools and expertise will undoubtedly contribute to the continued success of the series in France and beyond.

For more information about FACOM and its products, please visit www.facom.com

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