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Article - 19 Dec 25
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2025 WHOOP UCI Mountain Bike World Series Breaks Growth Records as Reforms Show Early Success

The 2025 WHOOP UCI Mountain Bike World Series delivered over 87 million cumulative views across WBD channels, attracted over 250,000 new followers on official social channels, and generated more than five million page views on its website.

In its third season as broadcaster, promoter and organiser, Warner Bros. Discovery (WBD) Sports drove the 2025 WHOOP UCI Mountain Bike World Series to new records across broadcast, digital and social platforms, and on-site fan attendance*.

2025 reached a true turning point with significant updates to UCI Regulations, including major changes to the UCI Mountain Bike World Cup qualification system and the introduction of WHOOP UCI Mountain Bike World Series Teams. These reforms build on a groundbreaking long-term partnership between WBD Sports and the Union Cycliste Internationale (UCI) launched in 2023, unifying most major mountain bike formats under a single brand for the first time.

During 16 race weekends in 10 countries across three continents, 64 UCI World Cup winners were crowned, with new overall champions emerging in all-but-one Elite category, highlighting the heightened competitiveness and excitement driven by the latest reforms. On the industry side, 30 mountain bike manufacturers secured UCI World Cup victories through their trade teams during the season with Canyon leading the table, closely followed by Cube and Specialized.

The 2025 season also welcomed an exciting new long-term partner venue in La Thuile – Valle D’Aosta  (Italy), which hosted the first-ever UCI Enduro World Cup night race, alongside the introduction of a thrilling Downhill course at a 2024 newcomer venue Lake Placid Olympic Region (USA) and the return of several iconic venues across South America, North America and Europe.

NEW BENCHMARKS SET FOR VIEWERSHIP

For the third consecutive year, the WHOOP UCI Mountain Bike World Series saw record-breaking worldwide TV viewership. WBD’s channels and platforms (HBO Max, Eurosport, discovery+ and TNT Sports) accounted for the majority of the audience, generating over 87 million cumulative views across the season. This growth was fuelled bythousands of hours of racing broadcast on over 25 partner TV and streaming channels, extending the series’ reach to fans in over 150 countries and territories worldwide.

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As part of the reform, the UCI and WBD Sports also worked closely with the teams to deliver greater exposure and enhanced marketing opportunities. Broadcast graphics were upgraded to maximise on-screen visibility and increase the media value for teams, athletes and brands, incorporating elements such as headshots, race bike images, team logos, colours, career numbers and national flags. These enhancements helped raise awareness among millions of fans watching worldwide, while creating a more cohesive and recognisable visual identity across events and media platforms.

In parallel, WBD continued to enhance its broadcasts to help viewers better understand the racing and provide deeper context for fans at home, with accessible, data-driven insights such as heart-rate zones and athlete strain metrics during races — all powered by WHOOP.

In 2025, WBD also invested in a portfolio of non-live cycling content, with the launch of two new, original documentariesGrit and Glory: Enduro Mountain Bike Racing, an inside look at the 2025 UCI Enduro World Cup season, and Race Bikes, a deep dive into the sport’s fastest machines.

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FAN-LED GROWTH

WBD takes storytelling beyond live broadcasts, capturing every moment on and off the track through comprehensive digital and social coverage.

During the 2025 season, more than 250,000 new users followed the WHOOP UCI Mountain Bike World Series official accounts (TikTok, Instagram, Facebook and YouTube), bringing the total follower count to 1.25 million. This season, social channels have continued to bring fans closer to the action whilst attracting new audiences to the sport, surpassing one billion impressions since the start of the WBD Sports era in 2023.

This interest carried over into the expanded media coverage of the series on owned and earned platforms. The new official WHOOP UCI Mountain Bike World Series website (an essential hub for all news, previews, reports and athlete profiles) saw record-breaking volumes of traffic in 2025, generating 5 million total page views (+233% vs 2024) taking the total to more than 10 million since the series’ inception in 2023.

Along with the millions of viewers watching at home and online, a record 440,000 fans attended on-site, with 97% of those surveyed saying they would return to another WHOOP UCI Mountain Bike World Series event in the future. More than 100,000 descended on Haute-Savoie alone over two weekends of racing in Les Gets and Morillon.

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Chris Ball, VP Cycling Events at Warner Bros. Discovery Sports Europe, said: “The third year of the WHOOP UCI Mountain Bike World Series has exceeded all expectations. What began as an ambitious vision a few years ago has now become one of the most thrilling spectacles on the international sporting calendar. With the continued support of the UCI, which has embraced our ambition for change, we have introduced reforms that are genuinely transforming the sport and elevating the experience for both athletes and fans.

We are proud to see these results reflect the positive response to the changes we believed in from the outset, and we remain confident that we will continue to drive growth and innovation with every new season.”

UCI President David Lappartientsaid: "From the opening rounds in Brazil in April, to four months of racing in European destinations, before returning to the American continent for the final two rounds - in the USA and Canada – the 2025 WHOOP UCI Mountain Bike World Series was an enormous success. Thanks to our collaboration with Warner Bros. Discovery Sports we have taken this leading mountain bike series to new heights, both in terms of sporting interest and international popularity. We will continue to work together to build on this success and ensure that both mountain bike athletes and fans can continue to look forward to innovative and exciting season-long competitions.”

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EYES ON 2026

The 2025 season marked the most significant overhaul in mountain bike since the inception of the UCI Mountain Bike World Cup in 1991, reshaping the sport’s landscape, raising professional standards across the series, and elevating elite teams to new levels and new audiences worldwide. Building on these strong foundations, the 2026 WHOOP UCI Mountain Bike World Series aims to deliver another record-breaking season across all four formats.

The 2026 season kicks off in May with the Race of South Korea – marking the return of the UCI Mountain Bike World Cup to the Asian continent for the first time in 25 years. The series will also make first-time stops at Soldier Hollow, Midway, Utah (USA) and Downhill’s spiritual home of Whistler Mountain Bike Park, British Columbia (Canada), delivering on decades of anticipation from fans, teams and athletes alike. And this is just a taste of things to come, with 14 race weekend across three continents, nine countries, including two quadruple headers and a series finale in the US at the iconic Lake Placid Olympic Region.

*Figures from January 1st – November 1st 2025

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Article
27 Jan 26
Monster Energy announced as Main Partner of WHOOP UCI Mountain Bike World Series
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Cross-Country
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Enduro

Warner Bros. Discovery (WBD) Sports and Monster Energy are proud to announce a new long-term partnership for the WHOOP UCI Mountain Bike World Series.Monster Energy becomes a main partner of the WHOOP UCI Mountain Bike World Series, taking on the role of Official Energy Drink partner. As part of the agreement, the global energy drink giant will join WBD Sports onsite at all 14 events, bringing fresh energy and engagement to fan activations, enhancing the WHOOP UCI Mountain Bike World Series experience both trackside and on broadcast.The partnership builds on Monster Energy’s longstanding commitment to mountain bike, having supported some of the sport’s most iconic athletes since the brand’s inception, including Sam Hill, Steve Peat and Brendan Fairclough. During the 2025 season, several UCI Downhill World Cup podium finishers were Monster Energy athletes, including Amaury Pierron, Marine Cabirou, Loris Vergier, Luca Shaw, Thibaut Dapréla and Troy Brosnan. This agreement will further amplify Monster Energy’s presence at mountain bike events and support WBD Sports’ mission to grow the sport globally.Beyond mountain bike, Monster Energy has firmly established itself within the wider cycling world, driven by its investment in athlete development programs, including Freestyle BMX.Chris Ball, Vice President of Cycling Events at WBD Sports, said: “We are absolutely delighted to welcome Monster Energy as a main partner for the WHOOP UCI Mountain Bike World Series. Securing a brand of Monster Energy’s reputation is a testament to the passion and dedication our teams have demonstrated since assuming the organisational and promotional aspects of the series. The team at Monster Energy has exciting plans for the forthcoming season and beyond, and we look forward to working closely with them to bring this new partnership to life.Daniel McHugh, Chief Marketing Officer at Monster Energy, said: “Mountain bike is one of the most progressive and exciting disciplines in global sport, and the WHOOP UCI Mountain Bike World Series represents the very pinnacle of competition. Monster Energy has a long history of supporting athletes and events that push limits and inspire fans, and we’re proud to partner with Warner Bros. Discovery Sports to elevate the experience for riders and audiences worldwide. We’re excited to bring our energy, creativity, and passion for the sport to every stop on the series.” Cody Dresser, Vice President of Action Sports at Monster Energy, said: “Mountain bike has always been part of Monster Energy’s DNA. The riders, the culture, and the fans share the same spirit that drives everything we do, pushing limits, taking risks, and elevating what’s possible. Partnering with the WHOOP UCI Mountain Bike World Series gives us an incredible platform to support the sport at every level. Fans can expect an elevated presence from Monster Energy throughout the 2026 season, with dynamic on-site activations that celebrate the athletes and bring the passion of the sport directly to fans around the world.”In 2025, WBD Sports drove the WHOOP UCI Mountain Bike World Series to new records across broadcast, digital and social platforms, and on-site fan attendance. Building on these strong foundations, the 2026 WHOOP UCI Mountain Bike World Series aims to deliver another record-breaking season across all four formats.The 2026 season kicks off on May 1 with the Race of South Korea – marking the return of the UCI Mountain Bike World Cup to the Asian continent for the first time in 25 years.

Article
22 Jan 26
Morillon and Les Gets to host the Haute‑Savoie rounds of the 2026 WHOOP UCI Mountain Bike World Series
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Cross-Country
Downhill
Enduro

Today, Warner Bros Discovery (WBD) Sports, the Union Cycliste Internationale (UCI), and the French region of Haute-Savoie are pleased to confirm the two venues that will host the WHOOP UCI Mountain Bike World Series rounds from August 14 to 23.The first weekend of action in Haute-Savoie will see the WHOOP UCI Mountain Bike World Series return to Morillon on August 14-16 after the venue’s successful debut in 2025. The Grand Massif commune hosted the UCI Enduro World Cup season finale last year and will conclude the six-round series once more, with overall placings on the line at the Enduro Bike Park.Just five days after the dust has settled in Morillon, it will be the turn of Les Gets, which is hosting the final European rounds of the UCI Cross-country Olympic, Cross-country Short Track and Downhill World Cups between August 21-23.A staple of the UCI World Cup circuit since the 90s, when Nicolas Vouilloz, Steve Peat and Anne-Caroline Chausson dominated the Downhill course, Les Gets has been an annual fixture for the WHOOP UCI Mountain Bike World Series’ Endurance and Gravity athletes since 2019. Last year, Luca Martin (Cannondale Factory Racing) and Max Alran (Commencal/Muc-Off by Riding Addiction) gave the partisan French crowd something to cheer about in both formats, and the passionate local fan base will be hoping for more red, white and blue victories in 2026.The two back-to-back weekends of off-road riding will see the world of mountain bike converge on Haute-Savoie, with live music, entertainment, an expo, and fan activations at the event villages throughout. Last year’s event attracted more than 100,000 fans across the four formats, and big crowds are expected once again.Located in the heart of the French Alps and serving as a gateway between France, Switzerland and Italy, the Haute-Savoie region is a major partner for these two rounds of the WHOOP UCI Mountain Bike World Series. Deeply committed to mountain bike and to sport more broadly, Haute-Savoie has consistently championed sport as a driver of regional vitality and as a way to showcase its remarkable natural assets on the global stage.The 2026 WHOOP UCI Mountain Bike World Series double-header in Haute-Savoie also provides a great preview of what the region has in store for when it hosts the 2027 UCI Cycling World Championships. First held in Glasgow in 2023, the event brings together multiple UCI World Championships across cycling’s different disciplines in a two-week celebration of bike-based brilliance.

Article
16 Jan 26
Transfer News: Höll and others reveal who they will be riding for in 2026
Short Track
Cross-Country
Downhill
Enduro

The start of the 2026 WHOOP UCI Mountain Bike World Series might still be five months away, but there’s plenty of action for fans to sink their teeth into during the off-season transfer window.Although the number of moves has been a bit less than last year – where rider’s UCI points could help determine a team’s WHOOP UCI Mountain Bike World Series Team status – there has still been plenty to digest and analyse, with new announcements coming almost every day.Here are the transfer headlines ahead of the 2026 series.DOWNHILLThe most anticipated transfer of the 2025-26 off-season has been the destination of Vali Höll. After YT Mob disbanded at the end of the 2025 season following YT Industries’ insolvency, the reigning overall series champion found herself without a team. However, after months of speculation, it was finally confirmed that she will join the French-based Commencal Schwalbe by Les Orres squad for 2026.In the same context, her compatriot Andreas Kolb has secured a new home as well, joining 2025 men’s Elite overall winner Jackson Goldstone at Santa Cruz Syndicate, with Brit Laurie Greenland appearing to make way for the Austrian pinner; Oisin O’Callaghan move to Trek Unbroken DH and enduro-turned-downhill rider Kasper Woolley head to MS-Racing.Another team making moves during the off-season are Mondraker Factory Racing DH. The Spanish factory team resigned Ryan Pinkerton on a three-year deal, while Oli Clark has been rewarded with a move from MS-Racing after a solid season in the Junior ranks, which included a UCI World Cup win at Saalfelden Leogang – Salzburgerland (Austria).Clark will be filling Dakotah Norton’s shoes with the American joining season-long wildcard team Scott Downhill Factory for 2026 and looking to revive the Swiss manufacturer’s fortunes on the world stage. New Zealander Jess Blewitt has also made the switch from Cube Factory Racing.Finally, one of the biggest transfers is Aaron Gwin’s move to Frameworks Racing / TRP. The icon and five-time overall champion has led his own Gwin Racing team for the last two years but moves to the US-based team alongside Anna Newkirk and Asa Vermette, where it is hoped he will contribute competitive results while also acting as a mentor for the rest of the young team.ENDUROImpact of the YT Mob closure wasn’t limited to Downhill, with Jack Moir and Christian Textor both competing for the outfit in the UCI Enduro World Cup. While Textor had announced his retirement at the end of the 2025 season, Australian Moir has only just announced his own – calling time on a successful career that spanned both Downhill and Enduro.They aren’t the only two riders who won’t be present in the new series with 2026’s second-place finisher Jesse Melamed (Canyon CLLCTV) also partially stepping back from racing – the Canadian announcing that he won’t be at every round of the new season.CROSS-COUNTRYThe biggest headline of the Cross-country off-season has been the news from Samara Maxwell. The 2025 UCI XCO World Cup overall champion announced a contract extension with Decathlon Ford Racing until 2028 before confirming that she will take a season-long sabbatical in 2026 instead of defending her title.The other main story is the closure of Ghost Factory Racing after 15 years in the sport. The German team was the home of Anne Terpstra, Nicole Koller and Caroline Bohé, but all can be expected to be snapped up by other teams with announcements forthcoming.Elsewhere, Nina Graf has moved from Lapierre Unity Racing to Trek - Unbroken XC after some impressive top 10 performances in 2025, while Madigan Munro and Gunner Holmgren will leave the American factory team. Tyler Orschel has joined KMC Nukeproof MTB Racing Team – the Canadian privateer joining Bart Brentjens’ team after almost stepping away from the sport at the end of the 2025 series.Looking to the Under-23 ranks, Men U23 UCI XCO and Cross-country Short Track (XCC) World Cup champion Finn Treudler has had his contract extended with Cube Factory Racing to 2028 as he makes the step up to the Elites.

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