WBD Sports Drives CSR Impact in the 2025 WHOOP UCI Mountain Bike World Series

Warner Bros. Discovery (WBD) Sports and Monster Energy are proud to announce a new long-term partnership for the WHOOP UCI Mountain Bike World Series.Monster Energy becomes a main partner of the WHOOP UCI Mountain Bike World Series, taking on the role of Official Energy Drink partner. As part of the agreement, the global energy drink giant will join WBD Sports onsite at all 14 events, bringing fresh energy and engagement to fan activations, enhancing the WHOOP UCI Mountain Bike World Series experience both trackside and on broadcast.The partnership builds on Monster Energy’s longstanding commitment to mountain bike, having supported some of the sport’s most iconic athletes since the brand’s inception, including Sam Hill, Steve Peat and Brendan Fairclough. During the 2025 season, several UCI Downhill World Cup podium finishers were Monster Energy athletes, including Amaury Pierron, Marine Cabirou, Loris Vergier, Luca Shaw, Thibaut Dapréla and Troy Brosnan. This agreement will further amplify Monster Energy’s presence at mountain bike events and support WBD Sports’ mission to grow the sport globally.Beyond mountain bike, Monster Energy has firmly established itself within the wider cycling world, driven by its investment in athlete development programs, including Freestyle BMX.Chris Ball, Vice President of Cycling Events at WBD Sports, said: “We are absolutely delighted to welcome Monster Energy as a main partner for the WHOOP UCI Mountain Bike World Series. Securing a brand of Monster Energy’s reputation is a testament to the passion and dedication our teams have demonstrated since assuming the organisational and promotional aspects of the series. The team at Monster Energy has exciting plans for the forthcoming season and beyond, and we look forward to working closely with them to bring this new partnership to life.Daniel McHugh, Chief Marketing Officer at Monster Energy, said: “Mountain bike is one of the most progressive and exciting disciplines in global sport, and the WHOOP UCI Mountain Bike World Series represents the very pinnacle of competition. Monster Energy has a long history of supporting athletes and events that push limits and inspire fans, and we’re proud to partner with Warner Bros. Discovery Sports to elevate the experience for riders and audiences worldwide. We’re excited to bring our energy, creativity, and passion for the sport to every stop on the series.” Cody Dresser, Vice President of Action Sports at Monster Energy, said: “Mountain bike has always been part of Monster Energy’s DNA. The riders, the culture, and the fans share the same spirit that drives everything we do, pushing limits, taking risks, and elevating what’s possible. Partnering with the WHOOP UCI Mountain Bike World Series gives us an incredible platform to support the sport at every level. Fans can expect an elevated presence from Monster Energy throughout the 2026 season, with dynamic on-site activations that celebrate the athletes and bring the passion of the sport directly to fans around the world.”In 2025, WBD Sports drove the WHOOP UCI Mountain Bike World Series to new records across broadcast, digital and social platforms, and on-site fan attendance. Building on these strong foundations, the 2026 WHOOP UCI Mountain Bike World Series aims to deliver another record-breaking season across all four formats.The 2026 season kicks off on May 1 with the Race of South Korea – marking the return of the UCI Mountain Bike World Cup to the Asian continent for the first time in 25 years.

Today, Warner Bros Discovery (WBD) Sports, the Union Cycliste Internationale (UCI), and the French region of Haute-Savoie are pleased to confirm the two venues that will host the WHOOP UCI Mountain Bike World Series rounds from August 14 to 23.The first weekend of action in Haute-Savoie will see the WHOOP UCI Mountain Bike World Series return to Morillon on August 14-16 after the venue’s successful debut in 2025. The Grand Massif commune hosted the UCI Enduro World Cup season finale last year and will conclude the six-round series once more, with overall placings on the line at the Enduro Bike Park.Just five days after the dust has settled in Morillon, it will be the turn of Les Gets, which is hosting the final European rounds of the UCI Cross-country Olympic, Cross-country Short Track and Downhill World Cups between August 21-23.A staple of the UCI World Cup circuit since the 90s, when Nicolas Vouilloz, Steve Peat and Anne-Caroline Chausson dominated the Downhill course, Les Gets has been an annual fixture for the WHOOP UCI Mountain Bike World Series’ Endurance and Gravity athletes since 2019. Last year, Luca Martin (Cannondale Factory Racing) and Max Alran (Commencal/Muc-Off by Riding Addiction) gave the partisan French crowd something to cheer about in both formats, and the passionate local fan base will be hoping for more red, white and blue victories in 2026.The two back-to-back weekends of off-road riding will see the world of mountain bike converge on Haute-Savoie, with live music, entertainment, an expo, and fan activations at the event villages throughout. Last year’s event attracted more than 100,000 fans across the four formats, and big crowds are expected once again.Located in the heart of the French Alps and serving as a gateway between France, Switzerland and Italy, the Haute-Savoie region is a major partner for these two rounds of the WHOOP UCI Mountain Bike World Series. Deeply committed to mountain bike and to sport more broadly, Haute-Savoie has consistently championed sport as a driver of regional vitality and as a way to showcase its remarkable natural assets on the global stage.The 2026 WHOOP UCI Mountain Bike World Series double-header in Haute-Savoie also provides a great preview of what the region has in store for when it hosts the 2027 UCI Cycling World Championships. First held in Glasgow in 2023, the event brings together multiple UCI World Championships across cycling’s different disciplines in a two-week celebration of bike-based brilliance.

The start of the 2026 WHOOP UCI Mountain Bike World Series might still be five months away, but there’s plenty of action for fans to sink their teeth into during the off-season transfer window.Although the number of moves has been a bit less than last year – where rider’s UCI points could help determine a team’s WHOOP UCI Mountain Bike World Series Team status – there has still been plenty to digest and analyse, with new announcements coming almost every day.Here are the transfer headlines ahead of the 2026 series.DOWNHILLThe most anticipated transfer of the 2025-26 off-season has been the destination of Vali Höll. After YT Mob disbanded at the end of the 2025 season following YT Industries’ insolvency, the reigning overall series champion found herself without a team. However, after months of speculation, it was finally confirmed that she will join the French-based Commencal Schwalbe by Les Orres squad for 2026.In the same context, her compatriot Andreas Kolb has secured a new home as well, joining 2025 men’s Elite overall winner Jackson Goldstone at Santa Cruz Syndicate, with Brit Laurie Greenland appearing to make way for the Austrian pinner; Oisin O’Callaghan move to Trek Unbroken DH and enduro-turned-downhill rider Kasper Woolley head to MS-Racing.Another team making moves during the off-season are Mondraker Factory Racing DH. The Spanish factory team resigned Ryan Pinkerton on a three-year deal, while Oli Clark has been rewarded with a move from MS-Racing after a solid season in the Junior ranks, which included a UCI World Cup win at Saalfelden Leogang – Salzburgerland (Austria).Clark will be filling Dakotah Norton’s shoes with the American joining season-long wildcard team Scott Downhill Factory for 2026 and looking to revive the Swiss manufacturer’s fortunes on the world stage. New Zealander Jess Blewitt has also made the switch from Cube Factory Racing.Finally, one of the biggest transfers is Aaron Gwin’s move to Frameworks Racing / TRP. The icon and five-time overall champion has led his own Gwin Racing team for the last two years but moves to the US-based team alongside Anna Newkirk and Asa Vermette, where it is hoped he will contribute competitive results while also acting as a mentor for the rest of the young team.ENDUROImpact of the YT Mob closure wasn’t limited to Downhill, with Jack Moir and Christian Textor both competing for the outfit in the UCI Enduro World Cup. While Textor had announced his retirement at the end of the 2025 season, Australian Moir has only just announced his own – calling time on a successful career that spanned both Downhill and Enduro.They aren’t the only two riders who won’t be present in the new series with 2026’s second-place finisher Jesse Melamed (Canyon CLLCTV) also partially stepping back from racing – the Canadian announcing that he won’t be at every round of the new season.CROSS-COUNTRYThe biggest headline of the Cross-country off-season has been the news from Samara Maxwell. The 2025 UCI XCO World Cup overall champion announced a contract extension with Decathlon Ford Racing until 2028 before confirming that she will take a season-long sabbatical in 2026 instead of defending her title.The other main story is the closure of Ghost Factory Racing after 15 years in the sport. The German team was the home of Anne Terpstra, Nicole Koller and Caroline Bohé, but all can be expected to be snapped up by other teams with announcements forthcoming.Elsewhere, Nina Graf has moved from Lapierre Unity Racing to Trek - Unbroken XC after some impressive top 10 performances in 2025, while Madigan Munro and Gunner Holmgren will leave the American factory team. Tyler Orschel has joined KMC Nukeproof MTB Racing Team – the Canadian privateer joining Bart Brentjens’ team after almost stepping away from the sport at the end of the 2025 series.Looking to the Under-23 ranks, Men U23 UCI XCO and Cross-country Short Track (XCC) World Cup champion Finn Treudler has had his contract extended with Cube Factory Racing to 2028 as he makes the step up to the Elites.